Description

Introduction

The term “private label rights” (PLR) refers to a product that can be purchased and used or resold under the “brand” of the original purchaser. In everyday life, we encounter private label products very frequently—perhaps moreso than we might realize.

As an example, many supermarkets offer their own brand of soda or chips. Usually, the supermarket is not producing the soda or the chips using a proprietary approach and in a plant that they own. Rather, they are purchasing the chips and soda from a private label food products company, which creates them; and then delivers them to the supermarket either without any labels at all— or with the supermarket’s own labels attached.

In the context of Internet marketing, the concept of private label rights (PLR) is a little more complicated, but it still captures the main idea inherent in the supermarket example. Generally, in IM, the term PLR is usually invoked in reference to intellectual property, such as ebooks, reports, articles, or some other form of written content, audio content, or video content.

And when it comes to intellectual property, things usually get a little more complicated. In the case of the supermarket selling private label soda, there aren’t very many things to take into consideration. You buy the soda; you “re- brand it” by placing your own label on it; and you sell it to customers.

In the context of private label rights articles (a form of intellectual property), reselling the product in question might not be legally allowed by the contract you agree to when making the purchase. Instead, you might be restricted to using the articles for marketing purposes only. At the other extreme, the contract might grant you the right to resell the articles and resell the rights to resell the articles.

In general, picking articles that grant you desirable rights is an important part of making money with PLR. For this reason, I will defer this discuss to the next section, where I will talk about it in greater depth.

With all of this said, why should you care about PLR products? The simple answer is that they provide Internet marketers many promising opportunities. Creating a good product is generally a very large barrier to success for many.

Internet marketers—one that often prevents new entrants to IM from ever experiencing success. But with the thick market for PLR products today, having your own product is as simple as purchasing one and rebranding it.

In the following sections, I will explain exactly how you can do this the right way. I will start by telling you what to look for when you purchase PLR products. After that, we will explore some of the many ways in which you can use those products to make money.

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